The ad screaming “Bites”, followed by describing the product as something that your lips can’t resist, became even more effective when superposed on a scene of the cartoons romancing “Kites” style, especially because Barbara is feeding Hritik Amul butter in it! It is well known that former US president had shoes thrown on him while in the middle east some time back. Hritik Roshan and Barbara Mori’s romance on screen was being pretty enthusiastically questioned and followed by the masses, anticipating off screen sparks as well, when Kites was released. This way, an extremely large section of society is made aware of the fact that Amul Butter exists, and that they are waiting to buy it. In addition they always highlight the butter aspect in the process. The ads are made so catchy that it is impossible to miss the joke.
#UTTERLY BUTTERLY DELICIOUS PLUS#
The biggest plus point of this approach is that it enables the campaign to reach out to almost everyone, through their own fields of interest. From spoofs on Hollywood and Bollywood, modified titbits on Indian politics, world affairs, scientific research, terrorism and sports, the Amul cartoon has left no field of general interest untouched. With a perfect balance of humourous tag lines and suitably direct references to famous ideas, each banner ad tells a unique story of its own. It’s like she is beckoning you to “at least taste it”, while teasing you, claiming that it’s the most mouth-watering thing you’ve come across! The entire package that this technique turns out be, is so visually appealing that such an image will always make you think of Amul Butter and vice versa. The idea of the flagship cartoon of a young girl (and her avatars), most of the times licking the fingers of one hand and offering you a slice of bread with golden butter generously spread on it, with the other hand has built a strong one – to – one correspondence with the name Amul Butter.
#UTTERLY BUTTERLY DELICIOUS DRIVERS#
One of the major drivers behind this psychological acquisition is the collective effectiveness of the banner ads campaign that has been deployed over a large portion of the country.
Being just a daily bread spread, understandably not a fancy novelty product, it has yet proved itself as being quite the opposite across the mean market. This slogan has gone miles in reaching out to the psyches of numerous consumers across India, so much so that Amul Butter has made an everlasting brand for itself.
0 kommentar(er)
